You want to create positive impact for everyone? The Product Field helps you navigate the complexity of your product, align the perspectives of all stakeholders, find your focus, and make the right decisions.
Feel lost? We often do. Developing a product is always a complex endeavor – be it a car, an online service, or a card game. The Product Field helps you see the bigger picture and understand how all moving parts interact.
Talking past each other kills progress. Use the Product Field with your team and stakeholders to help everyone speak the same language, build shared understanding, and regularly align their goals and motivations.
Lost in the weeds of daily work? Use the Product Field to summarize information, find strengths and weaknesses, identify your riskiest assumptions, and focus on the tasks that have the biggest impact.
You want to build what is best for all stakeholders but find it difficult to navigate all the decisions involved? The Product Field helps you understand your options, decide on them, and build with confidence.
Lay out the Product Field canvas to build a common vocabulary with your team and all stakeholders.
Gather and locate all knowledge about your product on the canvas to create a shared understanding.
Analyze links and tensions between all aspects of your product by applying simple checking routines.
Identify strengths and weaknesses, visualize patterns, and generate powerful action items for your team.
You’re interested in the Product Field and want to learn more about it? We’ve got you covered: From discovering the basics to gaining an in-depth understanding of the framework, our free resources help you at every learning level.
Watch the
introductory video,
get going with our
Quickstart Guide,
or dig deeper with the
Reference Guide.
You know the Product Field, have a concrete use case, and are looking for someone to facilitate your process? Whether for a single workshop or a long-running project, our pool of experienced facilitators offers the right match for your needs.
You want know if the Product Field is right for your organization? You want to use it with your team, spread it in your company, or add it to your tool belt as a freelancer or agency? Work with Klaus, Michael and Wolfgang, the creators of the Product Field, to learn the ropes and become a Product Field pro.
Taster Workshop (½ day)
Introduction (1 day)
Deep Dive (2 days)
Master Class (1 week)
Dr. Axel Averdung
Managing Director Strategy, SinnerSchrader
Dr. Ramona Lermer
Product Development Lead, pd ventures
Jendrik Höft
Co-Founder, Spectrm
Kristina Bonitz
Director Strategy, SinnerSchrader
