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Do you want to create a positive impact for everyone?

The Field is a visual thinking framework for impact-oriented collaboration. It helps you navigate the complexity of your initiative, align stakeholder perspectives, sharpen your focus, and make the right decisions. So your efforts lead to real impact.

Quicklinks
How it works
Outcomes

How it works

01 Frame the field

Lay out the Field as a canvas to create a shared visual reference for everyone involved (FRAME).

02 Map the landscape

Collect and position all facts, thoughts, and assumptions to build a shared Big Picture (MAP).

03 Check the fit

Identify relationships and tensions between your initiative and the world around it (CHECK).

04 Find your impact

Spot strengths and weak points – and take responsibility for what comes next (FIND).

Keep impact in sight

Think holistically and balance desirability, viability, feasibility, and marketability – to keep both impact and risk in view.

Resources

Reference Guide on the Web

Here you can read The Product Field Reference Guide right away, no download or sign-up required.
Material on Gumroad

Here you can purchase digital copies of our books and download our canvas poster.
Videos on Youtube

Here you can watch tutorials and recordings of some of our product thinking sessions.

Outcomes

Clarity & Coherence

Coherent strategies emerge when veryone sees the same big picture.
  • Bring all perspectives together to create a shared view of the whole
  • Zoom in and out – to see patterns and details
  • Understand relationships across the portfolio – not just isolated initiatives

Integration & Alignment

Different viewpoints become a shared direction.
  • Intentionally invite diverse perspectives
  • Envision futures together to create orientation
  • Lead with context – not control

Impact & Growth

Those who understand impact can grow in ealthy ways.
  • Keep an eye on the greater impact of your products
  • Discover growth opportunities that create meaning – not just scale
  • Build a culture where healthy growth becomes possible for everyone

Culture & Learning

Create strong centers for collective learning.
  • Gather the organization around shared initiatives – as unifying focal points
  • Connect completed work to actual impact
  • Link collaboration with reflection