The Product Field is a comprehensive model and tested toolbox for product thinking.

The Product Field helps you

  • create a shared understanding of product thinking;
  • survey and navigate the context you’re working in;
  • design and refine your value proposition;
  • identify potential for improvement and the tools to realize it;
  • stay honest, escape delusions and avoid blind spots.

Out now: The Product Field Reference Guide
Valuable advice for product people. Order Now · Read Online


Mar 2017
"The Product Field Reference Guide" · Online Version · Read Online
Okt 2016
"The Product Field Reference Guide" · Book Release · Order here
29th of Sep 2016
Einführung in das Product Field als Werkzeug für erfolgreiche Medieninnovationen @ Scoopcamp, Hamburg
23rd of Sep 2016
Hands-On Product Thinking Workshop @ NEXT Conference, Hamburg
1st Sep 2016
Hands On Product Thinking Workshop @ 040x040
Jan 2016
The Product Field v3 · Download
Sep 2015
The Product Field at next media accelerator · Read more
Aug 2015
The Core-Context-Fit (german language) · Weiterlesen
Jul 2015
The Product Field Talk · Watch on Vimeo
Jul 2015
A slack channel for questions, feedback and discussion · Request Invite
3rd of June 2015
Presentation at #producttankhh, Hamburg · On Storfiy
May 2015